started by a husband-wife team with over a decade of experience in design and music. After working at companies like Ksubi, MoMA and Urban Outfitters, they took their knowledge and created ESP Institute, a place for numerous projects. One of which is No. 1, a line of unisex clothes for kids. The concept came to fruitition after shopping for their own child and realizing there was a void in the kids’ clothing market – it was super hard to find decent priced, sophisticated clothing for little ones. They set out to fill that void, by taking adult silhouettes and catering the pieces to little ones. The line consists of premium denim in a number of washes as well as tops and tees made from ultra soft Japanese cottons. Locally made garments with a simple asthetic but great detail. Modern, versatile, cool without effort – pretty much clothes kids can (and should) live in.
Photo: Esp No. 1